Worked on creating a series of AI-powered advertising concepts and visuals for leading consumer brands including Tide, Ariel, Campa, Downy, Pampers, and other well-known names. Combining generative AI with creative direction, visual storytelling, and brand-focused design, these projects explore how AI can transform ideas into engaging, campaign-ready advertising experiences.

Creative Direction: Developed AI-powered advertising concepts and visual directions for brands like Tide, Ariel, Campa, Downy, Pampers, and other leading consumer names.

AI + Creativity: Used generative AI as a creative tool to turn early ideas and concepts into polished, visually engaging advertising assets.

Visual Storytelling: Explored ways to communicate product stories through striking visuals, compositions, and campaign-driven concepts.

Brand-Focused Design: Adapted creative approaches to match each brand’s identity, audience, and advertising language.

Concept to Visual: Experimented with taking an idea from a simple thought or prompt to a more complete, campaign-ready visual.