Created digital ads and YouTube content across the full production process, from sourcing and concept development to scripting, editing, visual direction, and final delivery. Worked across both existing footage and original content created from scratch, adapting each piece for engaging, platform-ready storytelling.

End-to-End Production: Worked across the complete production process for digital ads and YouTube content, from initial sourcing and concept development to final delivery.

Concept to Execution: Developed ideas, planned the visual direction, and brought concepts together through editing.

Editing: Worked with both existing footage and original content created from scratch, adapting material to fit the story and creative direction.

Visual Direction: Focused on framing, pacing, transitions, and overall visual language to make each piece engaging and cohesive.

Content Adaptation: Shaped content for different digital formats and platforms while keeping the core idea and storytelling intact.

Overall: Hands-on experience taking digital content from a rough idea to a finished, platform-ready piece across both ads and YouTube.