Built and managed EigenCloud’s content engine across in-house content, creator campaigns, UGC, and live event coverage.

The engine included:

• EigenTribe/Coordinated Twitter: threads, research, videos, builder stories, and ecosystem updates
• Creator/UGC campaigns: briefs, bounties, reviews, publishing, and performance tracking
• DevConnect Argentina: live coverage, podcasts, founder conversations, and event-led content
• Coordinated Days: themed content activations involving builders, creators, and the wider community

Results:

• 5M+ impressions on X
• 200+ content pieces across threads, research, videos, and UGC
• Built repeatable content IPs and campaign formats
• Turned builders and community members into an organic distribution network

PS: EigenTribe was previously called Coordinated before the Twitter account suspension, and September rebrand.