EigenLayer/EigenCloud was a deeply technical infrastructure product that was looking to simplify itself and expand its user base in emerging markets like India/APAC, reaching more devs and builders who can build on top of it.

I did it using a mix of a lot of initiatives such as:

• Building a community for them
• Product/Content Marketing
• Educational Initiatives
• UGC Campaigns
• Events
• Creator/Project Partnerships
• CRM system

By the end of almost an year executing all this, the result was:

• clocked 3M+ impressions on X for them in-house
• ~1M UGC impressions on X, without any significant paid initiatives
• ~2k followers on Twitter
• 1k+ active members in our TG community
• reached 5k+ unique devs
• 300+ devs built on top of Eigen
• 100+ MVP projects

and much more...

Each of these initiatives need their separate POW sections to be able to describe them well.

Please head on to other POWs listed on my profile for more details.

PS: Eigen pivoted later from a infra product to consumer/SAAS, which is why the community handle name was changed to @eigentimes, but you can see the original in the image attached + old tweets from the handle

Example tweet: https://x.com/eigentimes/status/2023786405126971589?s=20