At CoinShift, I worked on identifying and engaging DAOs, protocols, and Web3 companies that could benefit from better treasury operations.

Instead of sending generic outreach, I researched each prospect’s treasury structure, recent activity and operational context before explaining where CoinShift could fit.

Work:

• Wrote personalised outreach tied to each prospect’s specific treasury needs
• Managed leads from first contact through multi-touch follow-ups and objection handling
• Maintained a clean, stage-accurate HubSpot pipeline for prioritisation and tracking
• Used protocol activity, governance updates, and industry developments to identify timely sales opportunities
• Contributed ideas for improving targeting and lead-generation campaigns
• Maintained relationships with existing customers and surfaced potential expansion opportunities

Result:

• Built a more contextual, research-led approach to Web3 sales
• Improved continuity across long and complex prospect cycles
• Turned CRM data into an active operating system for follow-ups and prioritisation
• Strengthened both new customer acquisition and existing account relationships