The primary goal of this post is to strengthen the brand's presence in the local market by highlighting the company's commitment to the community and showcasing authentic stories. Additionally, the interview aims to position the brand as a supporter of entrepreneurship, connecting emotionally with the audience and building a solid reputation as a champion of local development.When conducting an independent interview, costs can vary depending on the complexity of production and resources involved.  The interview was conducted independently, with the blogger acting as the interviewer, writer, editor, and promoter. The process involved pre-research on the business, scheduling the interview, crafting insightful questions, recording and editing content, as well as initial promotion on social media. This independent approach allowed for an authentic narrative and a genuine connection with the audience, highlighting the true essence of local entrepreneurship.