Zomato's unconventional marketing strategy of partnering with PORN HUB for advertising remains a noteworthy case study in the world of digital marketing. By embracing controversy and curiosity, the company managed to achieve increased click rates and create a buzz around its brand. This campaign serves as a reminder that sometimes, breaking away from the norm can lead to exceptional results. It encourages marketers to explore new avenues, understand their audience's psychology, and harness the power of curiosity to drive engagement and brand recognition.