Snickers Energy Drink | Landing UI & Brand Extension
What if a legacy chocolate brand entered the highly competitive energy drink market?
This conceptual case study explores the strategic product pivot of Snickers into a high-octane beverage brand.
The project focuses on designing a high-converting digital hero section and scaling that visual system into physical Out-of-Home (OOH) advertising.
By balancing aggressive FMCG brand personality with strict UX and cognitive discipline, this exercise demonstrates how to retain core brand recognition while establishing immediate credibility in a completely new product category.
Tools Used: Figma
07 Sep 2023
Keywords
landing page UI
web design
figma
ui/ux designer
