Problem Statement

The Whole Truth Foods is a clean label ready-to-eat food brand. Prepare a go-to-market strategy for the launch of a new product line.

Scope

1. Market size and landscape
2. Customer pain points
3. Product features and attributes
4. Channel strategy, content ideas, and distribution
5. Financial projections till 2027

Idea

Despite having a wide range of peanut butter and chocolate spreads, TWT is only catering to 11.9% of the entire spread market.

With the aim to become the most-trustable spread in India, the idea is to launch a range of chemical-free Jams.

Go-to-Market Strategy

https://www.canva.com/design/DAFa3PTWKjk/view