Overview

This project is an independent creative strategy presentation developed for a fictional Netflix India Original series called Shadow City. The objective was to showcase how strategic storytelling, audience insights, and AI-assisted creative workflows can be combined to build a high-impact marketing campaign.

Project Objective

The goal was to create a launch strategy that generates awareness, social engagement, and long-term brand recall across digital platforms. Rather than focusing only on visuals, this project demonstrates campaign thinking, creative planning, and execution strategy.

Deliverables

• Creative Strategy Presentation

• Audience Research

• Brand Positioning

• Social Media Campaign

• Meme Marketing Strategy

• Influencer Collaboration Plan

• AI Workflow

• KPI Dashboard

Creative Direction

The presentation follows Netflix's bold visual language with clean editorial layouts, minimal typography, strong storytelling, and presentation design inspired by executive pitch decks.

AI Workflow

AI was used for brainstorming, campaign ideation, content planning, presentation structuring, and visual exploration. ChatGPT helped develop the campaign strategy, Google Gemini refined creative concepts, and Claude assisted with presentation structure and design direction. Final creative decisions and storytelling were manually curated.

Tools Used

ChatGPT

Google Gemini

Claude

PowerPoint / Canva

Project Type

Independent Concept Campaign

Created for portfolio purposes only.

Not affiliated with or commissioned by Netflix.