Ad Copy for Sleepy Owl

Objective: Create an advertisement for the newly launched Sleepy Owl's decaf coffee product.

Tools and Technologies used: Gemini and Perplexity 

What did I do?: I began my research for this assignment by using AI to provide me with references on how Decaf coffee is perceived in our country. 

My first prompt was, 'What role does coffee play in our day-to-day lives. 

The second prompt was, ' How is decaf coffee better than regular coffee?'

The third prompt was, 'How is decaf coffee beneficial?'

My final copy, as you can see here, is a light take on the benefits of Decaf Coffee.

Challenges and Learning: Working on something from a health perspective turned out to be the real challenge here. You cannot just play with the numbers without citing your sources. The credibility was in question here, which is why I decided to just focus on the words, not show any figures or data. 

The final outcome is has been attached here.

11 Sep 2025

Keywords
Copywriting
Ad Copy

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