Paperflite is a leading SAAS company and my work is basically creating content for their product Cleverstory, which is an alternative to PDF but really supercharged with tons of features.

The main idea is to follow AIDA rule (Attention, Interest, Desire and Action) and outline the flaws of PDFs.

Once that's done the rest of the creatives is about highlighting the features of cleverstory.

This was done by first cold emailing for assignment, building a story, constantly editing and formatting the colours that would match the brand and that's pretty much it!

Do let me know if you like it :)