💡 IDEA

Career confusion is something almost everyone faces—especially when juggling multiple opportunities or uncertain paths. For a brand like InstaAstro, which offers personalized guidance through astrology, the challenge was to highlight relatable pain points while motivating users to take immediate action.

My approach was to keep the tone conversational, simple, and rooted in genuine emotions, something that speaks directly to someone who feels “stuck.” The language needed to be youthful, approachable, and slightly playful, yet inspiring enough to spark confidence.

I drafted this script keeping my own situation in mind, navigating job options and seeking clarity. By blending personal relevance with brand positioning, the goal was to craft a performance ad that feels:

Relatable – speaks to the everyday confusion we all face.

Action-driven – nudges the audience toward booking a consultation.

Brand-aligned – reinforces InstaAstro’s role as a guide, not just a decision-maker.

Tools used: Canva, GPT for research, Heart to bring emotion to the script.

Time Taken: 4 hours from Ideation to Designing.