Global Telesat Communications (GTC UK) | Satellite Communication Solutions

Role: SEO Specialist

Global Telesat Communications (GTC) is a UK-based provider of satellite communication products and services, offering satellite phones, internet solutions, GPS tracking devices, and connectivity services to customers worldwide. I was responsible for developing and executing SEO strategies to improve the website's organic visibility, product discoverability, and lead generation in a highly competitive niche.

Key Responsibilities:

• Performed category and product-level keyword research for satellite communication products.
• Optimised product pages, category pages, and blog content to improve search visibility and conversions.
• Implemented schema markup, internal linking, and technical SEO recommendations to enhance indexing and rich search results.
• Conducted competitor analysis and identified content gaps to create high-value landing pages.
• Worked with the content and development teams to improve Core Web Vitals, crawl efficiency, and user experience.
• Monitored SEO performance using Google Search Console, GA4, SEMrush, and Screaming Frog while preparing monthly performance reports.

Results Achieved:

• Increased organic traffic by approximately 35 to 40%.
• Improved organic revenue by 20% through product page optimisation.
• Ranked 40+ commercial keywords on the first page of Google, with several high-intent keywords reaching the Top 3 positions.
• Reduced technical SEO issues by over 30%, resulting in better crawlability and index coverage.

Tools Used: Google Search Console, Google Analytics 4 (GA4), SEMrush, Screaming Frog, Google PageSpeed Insights.