Objective: Establish Bettering Results as a thought leader in AI + Law.

Funnel & Psychology:

Campaign Hook: “AI won’t replace lawyers — but lawyers who use AI will replace those who don’t.”

Curiosity Trigger: Focused on “future of law with AI.”

Proof Levers: Data on AI adoption in legal industry → credibility.

FOMO Angle: “Be among the first 100 lawyers in India to master AI tools.”

CTA Placement: Above the fold + after data-backed section + after testimonials.

Campaign Optimization:

Ran ads on LinkedIn (law students + associates audience).

Split-tested CTAs: “Register Now” vs. “Future-Proof Your Career” → Future-Proof CTA drove 22% higher CTR.

Added a post-signup upsell page for another course → boosted LTV by 18%.

Tools Used: WordPress + Lovable + Google Optimize + LinkedIn Ads.

Impact:

Sold out first AI-law cohort within 5 days.

Attracted significant PR buzz + thought-leader positioning for client.

Brought in higher ticket enrollments vs. generic workshops.