Generic Medicine E-Pharmacy Pitch
Problem:
Founder wanted to build a PlatinumRx-style pharmacy brand but purely D2C (not reliant on marketplaces).
Strategy:
Built a Notion-based GTM deck: Rx prescription-based funnel → AI-driven refills → retention-heavy model.
Positioned as “medicine + AI convenience”.
Workflow & Psychology:
Acquisition: Search ads (“Buy generic XYZ online”) → landing page with Rx-upload CTA.
Conversion: AI-driven funnel: “Remind me when I need refill.”
Retention: Subscription discounts + predictive refills.
Tools Used: Shopify, WordPress + Lovable, Notion (strategy doc), WhatsApp AI Bot.
Impact:
Roadmap to 5,000+ users in 3–6 months.
Pitch attracted VC interest during early discussions.
10 Sep 2025
