Joybean – Youth Lifestyle Shoe Brand
Problem:
New footwear brand → needed launch system with organic + paid funnels.
Strategy:
Created red/white creative system → lifestyle first, not direct product shots.
Shopify store CRO → clean, Gen Z-friendly layout.
Built paid ads → lifestyle + relatable reels.
Workflow & Psychology:
Ads: Storytelling (“Shoes that carry your vibe”).
Landing pages: Space for campaign creatives → dynamic feel.
Organic Growth: Meme integration + static visuals for Instagram.
Tools Used: Shopify, WordPress + Lovable, Meta Ads.
Impact:
Built digital-first presence.
Campaign structure allowed scalable paid campaigns post-launch.
10 Jan 2025
