Objective: Designed a high-converting landing page for a paid law workshop, focused on creating urgency and trust.
Psychology:
Applied scarcity (“limited seats”) and social proof (student outcomes).
Page followed AIDA model – Attention → Interest → Desire → Action.
Call-to-actions placed at strategic scroll points to maximize conversion.
Tools: WordPress + Elementor.
Timeline: Built in 2 days.
Impact: Helped generate consistent paid sign-ups without heavy ad spend.
10 May 2025
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