Paytm | Spec-ad
Disclaimer: Please note that this is a mock project with no affiliation with real-world corporations.
A Spec-ad for Paytm
Brand chosen: Paytm – Simplifying payments and financial services for a seamless digital experience.
Paytm is a leading Indian digital payment and financial services platform, offering solutions like mobile recharges, bill payments, and online shopping.
Objective: Promote Paytm as the essential app for managing finances effortlessly, highlighting its convenience and comprehensive services.
Target audience: Smartphone users aged 18–45, tech-savvy individuals seeking convenient and secure digital payment solutions.
Thought process:
In today's fast-paced world, convenience is paramount. The phrase "Paytm se payment, life ho jaye convenient!" emphasizes how Paytm streamlines various financial tasks into a single platform, making daily transactions effortless. By highlighting services like recharges, bill payments, and shopping, the ad showcases Paytm's versatility and user-friendliness, appealing to individuals seeking efficiency in their financial dealings.
Tools used: Canva for design; creative writing for copy.
Time taken: Half a day.
Role:
Copywriter: Ninad Fatji
03 Oct 2024
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