Work Done at Sulekha (Nov 2024 – Present)

SEO & Content Optimization

Revived the Playschool category with 62,000+ URLs by restructuring site architecture, optimizing hybrid content templates, and strengthening internal linking — achieved 3x increase in leads within six months.

Built an SEO-driven blog content strategy by analyzing keyword search volumes and publishing informational blogs, which increased organic traffic and user engagement.

Optimized 200+ Google My Business profiles, adding keyword-rich descriptions, visuals, and review monitoring to strengthen local SEO performance and lead generation.

Product Launch & Go-to-Market Strategy

Spearheaded the Healthcare vertical launch, driving market research, user research, UI/UX improvements, content strategy, and customer segmentation to ensure successful rollout.

Collaborated with developers on JSON-based backend optimization, improving website functionality and SEO readiness.

YouTube SEO & Video Marketing

Boosted visibility for Study Abroad channel by optimizing YouTube videos (titles, descriptions, tags, thumbnails) and running targeted ads with CPV as low as ₹2.

Drove both organic and paid engagement growth through keyword-rich metadata and engaging video strategies.

Performance Marketing & Ads

Set up and managed Meta Ads campaigns for lead generation and engagement, optimizing targeting and creatives to maximize ROI.

Achieved high-quality leads at cost-effective acquisition rates through continuous campaign monitoring and optimization.

Email Marketing

Executed email campaigns with 15–20% open rates, 2–5% CTR, and 2–5% conversion rates using personalized content, optimized subject lines, and strong CTAs.

Social Media Management

Posted and managed content across LinkedIn, Facebook, and Instagram, aligning posts with keyword trends and brand goals to drive engagement and visibility.

Designed creatives and short-form content to strengthen brand presence and generate conversations with target audiences.

Customer Success & Insights

Conducted user research and customer feedback analysis to identify pain points, refine product features, and enhance overall customer experience.

Created detailed proposals and presentations tailored for customer requirements, improving trust, conversions, and long-term engagement.