Youtube SEO - Sulekha Study Abroad

I worked on YouTube SEO for Sulekha’s new channel. We started by creating organic videos with the help of influencer marketing. We planned, shot, and edited videos in a way that gave a good user experience. For SEO, I used the vidIQ tool to analyze competitors, find keywords, and add them in titles, descriptions, and tags. I also used timestamps (time champs) so that when users searched at a particular time-based query, our video would show up. Because of these efforts, the video reached 15,000 organic views.

Along with this, I also focused on:

Custom thumbnails to increase clicks.

Writing keyword-rich titles and descriptions.

Using tags and hashtags for better reach.

Improving watch time by adding hooks in the first 15 seconds and keeping content engaging.

Creating playlists to group videos and improve overall channel authority.

Adding end screens and cards to drive viewers to other videos.

Engaging with viewers by pinning comments and replying quickly.

Posting videos consistently to keep the channel active.

Repurposing content into YouTube Shorts for extra visibility.

These steps helped improve the channel’s organic reach and gave YouTube strong signals like CTR, watch time, engagement, and retention, which pushed our videos higher in search and recommendations.

01 Jan 2025

Keywords
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