With health becoming a top priority, there has been a noticeable shift in food consumption and purchasing patterns globally.

A Competitor Research is the process of identifying competitors in an industry and examining their marketing strategies. One can use this information as a point of comparison to identify their brand's strengths and weaknesses relative to each competitor.

In this research presentation, I analysed the Social media and Website visuals, brand copy (brand voice and tone), brand packaging and overall brand messaging of 6 brands in the Healthy Snacking Category.