I prepared a case study for PLUM INSURANCE using my first principle of thinking. Plum recently launched a super-fun and engaging game - Cards Against Work (www.cardsagainstwork.com).

The case study focuses on Plum's CAW growth strategy, outlining how Plum can successfully sell 5000 units of the engaging game <CAW> with zero ad budget. I conducted a deep dive into the value proposition, user insights, and market dynamics.