Project Objective

The objective of this project was to conceptualize and design a Diwali-centric campaign for Cadbury Dairy Milk that communicates the brand’s role in adding sweetness, togetherness, and festive joy to celebrations. The campaign reimagines Dairy Milk not just as a chocolate, but as a symbol of gratitude, sharing, and gifting during Diwali.

Each visual execution highlights a unique festive moment — from small acts of kindness to sharing with family, to premium gifting — while keeping Cadbury’s purple + gold identity at the heart of the storytelling.

Timeline

This entire campaign was conceptualized and executed within 8 hours, covering idea brainstorming, creative copywriting, and visual mock-ups.

My Role

This was a self-initiated project where I independently handled the campaign ideation, slogan creation, visual storytelling, and final design execution.

Tools Used

Canva → for design layouts, overlays, and final creative polish.

ChatGPT → for brainstorming ideas, campaign strategy, slogans, and storytelling.

Gemini → for generating high-quality visual mock-ups of the campaign.

👉 This project demonstrates my ability to ideate fast, execute visually compelling campaigns, and combine strategic copy with strong design aesthetics under tight timelines.