This minor project focuses on Instagram content creation as a tool for building brand presence and engaging target audiences. The project involves planning, designing, and publishing different types of content including reels, carousels, stories, and posts to convey the brand’s message effectively. It highlights the importance of content ideation, use of brand language, visual aesthetics, and consistency in posting. Through this project, the goal is to understand how strategic content helps in increasing reach, engagement, and overall visibility on Instagram.

Key Highlights:

Content ideation and strategy planning.

Designing creative posts, reels, stories, and carousels.

Maintaining brand language and tone across all content.

Ensuring visual consistency and aesthetic appeal.

Tracking engagement metrics to analyze performance.

Understanding how content boosts brand reach and visibility.