I planned, launched, and optimized a Meta Ads campaign for a creative studio with the objective of generating qualified WhatsApp leads. The campaign targeted potential customers interested in photography, podcast studio rentals, and content creation services.

Despite a modest ad spend of just ₹254.23, the campaign generated 5 qualified WhatsApp leads at an average Cost Per Lead (CPL) of ₹50.85. The campaign reached 2,558 people and delivered 2,920 impressions, making it a cost-effective lead generation campaign.

Key Highlights:

• Campaign Objective: WhatsApp Lead Generation
• Platform: Meta Ads (Facebook & Instagram)
• Budget: ₹300/day
• Amount Spent: ₹254.23
• Leads Generated: 5
• Cost Per Lead: ₹50.85
• Reach: 2,558
• Impressions: 2,920

My Responsibilities:

• Audience Research & Targeting
• Campaign Strategy
• Meta Ads Campaign Setup
• Budget Management
• Performance Monitoring & Optimization
• Lead Generation through WhatsApp
• Campaign Performance Analysis

This project demonstrates my ability to create cost-effective Meta advertising campaigns that generate real business inquiries while maintaining an efficient advertising budget.