The objective of this competitor analysis is to evaluate Lenskart’s position in the Indian eyewear market in comparison with key competitors – Titan Eyeplus and Specsmakers – by analyzing their product portfolios, business models, customer segments, pricing strategies, and brand positioning. The analysis focuses on how these brands cater to diverse consumer needs, including fashion-conscious youth, budget-conscious buyers, and quality-seeking professionals across both metro and non-metro markets. By assessing factors such as frame variety, lens technology, customer experience (online and offline), pricing, service quality, and omnichannel presence, this analysis aims to uncover how each brand differentiates itself and addresses consumer expectations around affordability, convenience, and style. The goal is to generate actionable insights that enable Lenskart to strengthen its market positioning, optimize customer experience, and enhance brand preference in an increasingly competitive and digitally driven eyewear industry.