Overview

The NewAgeWear Website was conceptualized, designed, and launched as the primary D2C channel for our drone product line. The goal was to create a seamless e-commerce experience with a focus on conversion optimization, traffic scalability, and user engagement.

Objectives

Build a mobile-first website showcasing product specs, demos, and tutorials to educate and convert users.

Create a high-performing purchase funnel with frictionless checkout and upsell opportunities.

Optimize SEO and organic discoverability to drive consistent, high-intent traffic.

Implement analytics and dashboards to track conversion, retention, and customer lifetime value (LTV).

Key Deliverables

Wireframing & Prototyping: Designed product pages, cart, and checkout flows using Figma, ensuring minimal clicks to purchase.

Website Development: Collaborated with developers to ensure pixel-perfect implementation, responsiveness, and fast load times (avg. page speed < 2.5s).

Analytics Setup: Integrated Google Analytics 4, Meta Pixel, and server-side tracking to capture end-to-end customer journey data.

SEO Optimization: Keyword research, technical SEO fixes (meta tags, schema), and on-page content strategy targeting drone-related search queries.

GTM & Funnels: Built purchase funnel in GA4 + Meta Ads Manager to track CAC, CTR, and ROAS in real time.

Metrics & Results

Traffic Growth: Scaled to 50K+ monthly visitors within first 6 months of launch through SEO + influencer campaigns.

SEO Performance: Ranked in top 3 for 15+ high-intent keywords (e.g., “affordable drones India,” “beginner drone kit”) within 4 months.

Conversion Rate: Achieved 3.2% site-wide conversion rate, surpassing industry average (~2%).

Revenue: Drove ₹1 Cr+ in Year 1 revenue directly through website sales.

Engagement: Avg. session duration of 3:15 mins; repeat customer rate of 18% by month 6.

Operational Impact: Automated inventory sync with vendor database, reducing out-of-stock errors by 30%.

Learnings & Iterations

A/B tested product page layout → identified that “Video-first product demo” increased conversion by 12%.

Reduced cart abandonment by adding guest checkout option, increasing completed transactions by 9%.

Launched post-purchase email journeys, boosting repeat purchase rate from 12% → 18% in 3 months.

Used heatmaps (Hotjar) to find drop-off areas and redesigned mobile UX to improve navigation.

Tech Stack Used

Frontend: Shopify + Custom Theme, Responsive Design

Analytics: GA4, Meta Pixel, Looker Studio Dashboards

Automation: Zapier (Order → Inventory Sync), Klaviyo (Email Journeys)

SEO: Ahrefs, SEMrush, Google Search Console

Collaboration: Figma, Trello (Agile Sprints), Slack