The Goal: To design an aesthetically premium yet highly educational travel guide for Milano, Italy, optimized for Instagram’s "Save" and "Share" algorithms.

The Strategy

The Hook: Used a high-contrast, atmospheric cover slide to stop the scroll.

The Value: Structured the carousel as a "mini-guide" to provide immediate utility to the viewer.

The Retention: Implemented seamless transitions and clear typography to keep the audience swiping until the final Call-to-Action (CTA).

The Results (Organic Analytics):

Total Reach: 50,000+ Views

Saves: 90+ (High Intent)

Shares: 48

Engagement Rate: Significantly outperformed account benchmarks through strategic "Save-worthy" content design.

Skills Demonstrated: Visual Storytelling | Content Strategy | Typography & Layout | Growth Analytics