Objective: Brand awareness & emotional connection

Tone: Transparent and honest, Calm, confident, and minimal, Empowering, not fear-based

Platform: YouTube Ad / Meta Ad

Brand: Minimalist

Duration: 30 seconds

Target Audience:

Age Group:
20–35 years - primarily Gen Z and young millennials who are becoming conscious about skincare.

Demographics:
Urban and semi-urban professionals, college students, and young parents in Tier 1 and Tier 2 cities.
 

Psychographics they carry:
Believe in science over marketing fluff. Prefer clean, ingredient-based skincare with transparency. Value consistency, simplicity, and authenticity in self-care routines. Likely to research ingredients, read reviews, and follow dermatology-based advice online.
Behavioral traits they have:
Buy skincare online via D2C sites, Nykaa, or Amazon. Follow skincare influencers and YouTube dermatologists. Seek affordable, effective, and non-hyped products that fit into a daily routine.Core Audience Insight: “I want to take care of my skin  but I don’t want 10 products or fake promises. I just want something that actually works.”

Why does this script work?

It captures Minimalist’s “less is more” philosophy through calm pacing, clean visuals, and concise narration.
The tone is honest and educational, aligning with the brand’s transparency and science-first approach.
It builds trust through everyday realism, showing skincare as a simple, consistent habit  not a miracle fix.
The script avoids hype, focusing instead on clarity, credibility, and confidence.
It turns Minimalist’s core message  “Honest skincare that works”  into a visually and emotionally relatable story.

Key takeaways

Tone Mirrors Brand DNA
Calm, factual, transparent, and empowering  exactly how Minimalist communicates.
Focused on science and simplicity, not hype or overpromises.

Storytelling Over Selling
The ad builds trust and relatability through real routines, not forced product plugs.
Shows lifestyle integration instead of a direct sales pitch.
 

“Less is More” in Script & Visuals
Minimal dialogue, clean visuals, short lines.
Reflects the brand’s minimalist aesthetic -  both in content and form.

Emotion + Education Balance
Uses emotional connection (morning calm, self-care) with rational appeal (science-backed claims).
Positions Minimalist as both credible and approachable.

Universal but Personal
Three relatable characters represent inclusivity without losing focus.
Highlights how Minimalist fits into every kind of morning, not just one ideal lifestyle.

Clarity in Messaging
Single core message: “Good skin isn’t luck. It’s consistency.”
Reinforces the brand’s long-term, no-fuss skincare approach.

 

Inspiration

Inspired by Minimalist’s ‘less is more’ philosophy, I designed a short ad film script around the calm and clarity of morning rituals. Instead of heavy product pushing, the narrative builds emotional trust through real routines, educational messaging, and transparent tone that mirrors the brand’s belief in honest skincare that works.

Loom video: https://www.loom.com/share/525d46169fa741718a3954f7a0aa974d?sid=6cb43b28-8985-4d21-bc53-75b5cc309047