Navratri special- Zomato push notification

Objective / Goal

The campaign is designed to:

Drive daily app opens & orders during the 10-day Navratri period. Blend festive spirit with humor to emotionally engage binge-loving foodies. Showcase variety – from vrat-friendly dishes to cheat-day binging. Create FOMO & relatability, positioning Zomato as the go-to foodie partner during Navratri. Keep Zomato top-of-mind daily with snackable, witty notifications that feel like a friend nudging you to order.

Target Audience

Foodies who: Can’t stop binging on food during Navratri. Love playful, relatable content. Switch between “fasting mode” and “feasting mode” depending on mood. Enjoy festive cultural references (Garba, Bhog, Dussehra).

Why This Works

Cultural relatability: Connects directly to Navratri rituals, food, and mood swings.

Emotional + humorous hooks: Mix of rhymes, witty one-liners, and cheeky nudges.

Personal feel: Reads like a friend teasing you into ordering, not just an ad.

Daily freshness: 10 unique angles = no monotony, keeps users curious.

Binge-friendly positioning: Directly appeals to the exact behavior of the audience—snacking without guilt.

Key Takeaways

Fun + friendly tone builds trust and relatability.

Short, snappy lines ensure quick reads + instant action.

Cultural relevance = stronger emotional resonance.

Campaign balances fasting respect with feasting temptation.

Consistency across 10 days makes Zomato part of the festive ritual.

 

If you want notifications that people don’t just read but tap with a grinning stomach—then hire me. Because why send boring pings when you can send cravings on steroids?

25 Sep 2025

Keywords
Content writing
copywriting
push notification
zomato
proof of work

Creating portfolio made simple for

Trusted by 73000+ Generalists. Try it now, free to use

Start making more money