Developed the complete marketing plan for launching a fitness apparel brand called muscle minds in the market. Did the following things :-
Market size, competition, channels, consumer, pricing, etc
- Identified the Campaign objectives
- Identify consumer/User Cohorts – Demographic & Psychographic.
- Built a media plan for launch basis first 3-month media budget of 45 lacs. Use the RACE framework to build a comprehensive plan through the funnel.
- Built a content strategy
- Built out a User journey and a campaign response plan for each of your media
- Built a CRM funnel for First time user and Website visitors with email/whatsapp creatives.
- Built a media budget file for the campaign
- Brand Objective – Build awareness to 1cr . Target of 1000 order in 3 months.
Keywords
Marketing
Branding
Strategy
Budgeting
Content