Marketing Plan for a Fitness Brand | Muscle Minds for launch in the market

Developed the complete marketing plan for launching a fitness apparel brand called muscle minds in the market. Did the following things :- 
Market size, competition, channels, consumer, pricing, etc

  1. Identified the Campaign objectives
  2. Identify consumer/User Cohorts – Demographic & Psychographic.
  3. Built a media plan for launch basis first 3-month media budget of 45 lacs. Use the RACE framework to build a comprehensive plan through the funnel.
  4. Built a content strategy
  5. Built out a User journey and a campaign response plan for each of your media
  6. Built a CRM funnel for First time user and Website visitors with email/whatsapp creatives.
  7. Built a media budget file for the campaign
  8. Brand Objective – Build awareness to 1cr . Target of 1000 order in 3 months.


 

18 Nov 2024

Keywords
Marketing
Branding
Strategy
Budgeting
Content

Creating portfolio made simple for

Trusted by 52900+ Generalists. Try it now, free to use

Start making more money