Celebrity TV Commercial – Ajay Innerwear 

Developed a mass-market TV commercial concept for Ajay, a men's innerwear brand targeting Tier 2 and Tier 3 India.

The brief required creating a strong campaign idea, a memorable tagline, and a 40–50 second celebrity led TVC that resonated with a mass audience. The script was written in simple, relatable language while highlighting key product benefits such as comfort, fit, durability, and value. Special attention was given to regional appeal, dealer-first branding, and high product visibility, ensuring the campaign could work effectively across television, dealer shop screens, and in-store branding.

Deliverables:

• Campaign Big Idea
• Brand Tagline
• 40–50 Second Celebrity TVC Script