Blue Seal Flavor Quest is a self-initiated brand marketing case study that reimagines Blue Seal's loyalty program through a collectible mascot ecosystem called Sealie. The concept encourages customers to explore Okinawan flavors, unlock digital experiences, collect exclusive merchandise, and build long-term emotional connections with the brand. The project covers consumer insights, brand strategy, customer journey mapping, loyalty program enhancement, merchandise design, digital engagement, business impact, and future scalability—showcasing an end-to-end marketing campaign from concept to execution.