Developed a complete SEO strategy for The Wedding Company (rebranded from Betterhalf.ai), covering audit analysis, keyword research, and a structured 3-month execution roadmap.

Project Objective: To analyze existing SEO gaps and build a scalable action plan to improve organic visibility, traffic growth, and lead generation.

Phase 1: SEO Analysis

Conducted a detailed audit covering:

On-Page SEO:

- Title tags & meta descriptions

- Header structure (H1–H3)

- Keyword placement

- URL optimization

- Internal linking gaps

Technical SEO:

- Page speed & mobile performance

- Crawlability & index issues

- Sitemap & robots.txt review

- HTTPS security

- Page size optimization

Off-Page SEO:

- Backlink profile review

- Domain comparison

- Authority-building opportunities

Tools used:

- SEO diagnostic tools

- Google Keyword Planner

- Competitor benchmarking tools

Phase 2: Report Generation

Prepared structured reports, including:

- SEO Diagnostic Summary

- Keyword Research Report

- Keyword-to-Page Allocation Sheet

- Gap & Opportunity Analysis

Focused on mapping high-intent keywords to relevant landing pages to avoid cannibalization and improve ranking clarity.

Phase 3: 3-Month SEO Action Plan

Designed a phased execution roadmap:

Month 1 - Technical Health & Baseline: Fix crawl errors, Improve speed, Optimize meta tags, Establish baseline rankings

Month 2 - Keyword & Traffic Growth: Publish optimized landing pages, Implement blog content strategy, Improve internal linking, Optimize existing service pages

Month 3 - Authority & Lead Improvement: Backlink acquisition strategy, Content amplification, Conversion-focused optimization, Improve CTAs & lead capture flow

Key Strategic Insight:

SEO should move in stages:
Technical stability → Keyword clarity → Authority building → Conversion optimization

Wedding industry keywords are highly competitive and location-driven, requiring structured long-tail targeting and service-page optimization.

Outcome: 

Created a clear, measurable SEO roadmap that can:

- Improve organic ranking positions

- Increase qualified traffic

- Strengthen domain authority

- Improve lead conversions

Core Skills:

SEO Strategy | Technical SEO Audit | Keyword Research | Keyword Mapping | SEO Reporting | Action Plan Development | Organic Growth Planning