Goal
To design a community growth and monetization strategy for Build Fast with AI — an AI EdTech platform helping learners and professionals explore, build, and upskill in Artificial Intelligence. The goal was to grow the community from 400 to 10,000 members in 3 months and increase paid user conversions through engaging, value-driven content.

Tools & Technologies used:
ChatGPT · Jasper AI · Canva · DALL·E · Synthesia · Murf AI · Google Analytics · Notion

What I did?

Built a 3-month roadmap and sprint plan for a 6-member content team (writers, creators, editor).

Designed a content & engagement strategy leveraging YouTube Shorts, Instagram Reels, LinkedIn, Twitter, and weekly newsletters.

Created detailed plans for community-led growth via workshops, hackathons, and referral programs.

Proposed upselling frameworks for converting free community members into paid customers through trust-based, non-intrusive CTAs, personalized recommendations, and exclusive benefits.

Challenges and learning:

Managing balance between organic growth and conversion-driven marketing within limited resources.

Learned to create scalable, AI-powered content workflows using automation tools like Jasper and Synthesia.

Understood how social proof, gamification, and personalization drive higher engagement and retention in EdTech communities.

Result/Outcome
Delivered a clear growth roadmap projecting 10,000+ members and 1,000+ paid conversions in 3 months through multi-platform content distribution and data-driven upselling. Strengthened expertise in AI EdTech marketing, community building, and growth strategy execution.