HighTimeFoods – EA Assignment
By Rohan Surana

Part A: Backoffice Systems Task
Goal: Organize documents and track operations for HR, fundraising, legal, and product.

Folder Structure:
High Time Foods

1. Product & Brand: Recipes, Product Photos, Pricing & COGS, Launch Roadmap

2. Sales & Growth: Sales Data & KPIs, HORECA Outreach, Partnerships & Pilots

3. Fundraising: Pitch Decks, Cap Table & SAFE Notes, Investor Updates

4. People & HR: Salaries & Payroll, Hiring Pipeline, Employee Records

5. Legal & Compliance: NDAs & Contracts, Incorporation, Vendor Agreements

6. Internal Ops: Weekly KPI Reports, Meeting Notes, Strategy Docs

File Naming: [Team][Type][Topic]_[Date/Version]

Examples: Fundraising_PitchDeck_Restaurant_v2, HR_SalarySheet_06-2025

Tracking:

Notion: Hiring pipeline, fundraising progress, product roadmap, legal compliance, weekly KPI updates

Excel: Sales trends, COGS & pricing, payroll, KPI metrics (CAC, burn, revenue, churn)

Part B: Project Management Scenario
Goal: Launch HTF Dumplings pop-up in Boston in 30 days

Pop-Up Venues:

High Street Place – Downtown: Indoor, 100–150, high foot traffic, ready infrastructure

Bow Market – Somerville: Outdoor, 50–100, community-driven, sustainable focus

The Current – Seaport: Modular, 75–120, trendy, high visibility, content-friendly

30-Day Launch Plan:

Week 1: Book venue, finalize format/menu/pricing, apply permits, forecast units, assign POC

Week 2: Confirm stock, rent equipment, design branding, draft SOPs, hire staff, prep product pitch

Week 3: Schedule social media, outreach to influencers, print materials, payment setup, internal tasting, create feedback forms

Week 4: Dry run, stock check, content capture, launch day, track hygiene, adjust in real-time, post daily stories, log sales & feedback, debrief

Part C: Founder Support Simulation
Customer: Sysco Boston | HTF Nepali Momo Dumplings

Goal: Confirm availability, understand channel, encourage trial order

Talking Points:

Product available via Sysco, share item code

Fully plant-based, high-protein, prep-ready, freezer-friendly

Proprietary filling (wheat, pea, mungbean), clean-label, no chef needed

Highlight allergens and serving format

Closing Levers:

Sample drop-off or tasting session

Send 1-pager + reheating SOPs

Follow-up with Sysco item code + ordering steps