Medhavi Skills University – BBA BFSI Growth & Strategy Assignment

Goal / Objective:
Increase BBA BFSI admissions by 25% in 90 days, diversify revenue streams, and evaluate satellite campus expansion while building strong industry partnerships.

Tools & Technologies Used:
CRM & admissions dashboards, webinar platforms, social media, email campaigns, content creation tools, financial modeling, regulatory & market research.

What I Did:

Designed a 90-day growth experiment with 4 initiatives: BFSI Career ROI webinars, parent-centric financial aid & career assurance, peer-led student ambassador program, and BFSI Edge employer partnerships.

Defined KPIs and tracked metrics across enquiry-to-application, application-to-admission, webinar attendance, parent financing uptake, peer engagement, and partnerships.

Proposed 12–18 month revenue diversification: Executive BFSI certifications for working professionals and corporate BFSI training/finishing school services.

Developed satellite campus go/no-go framework for Kolkata based on market demand, financial feasibility, regulatory approvals, partnerships, and operational readiness.

Drafted industry partner outreach email to engage BFSI companies for curriculum co-creation, guest lectures, and placements.

Challenges and Learning:

Balancing short-term conversion goals with long-term revenue streams.

Aligning stakeholder expectations (students, parents, BFSI partners) with operational capacity and regulatory constraints.

Learned to combine data-driven experimentation, partnership strategy, and revenue modeling in a skills-integrated higher-education context.

Result / Outcome:

Designed actionable growth experiments projected to increase admissions by 25% within 90 days.

Built frameworks for long-term revenue generation (~₹4 Cr/year potential) and satellite expansion decision-making.

Created scalable processes for industry collaboration and student placement pipelines.