💡 Project Description

📄 Overview

Created a short-form vertical video (Reel/Short) for Ditto Insurance that tells how people overlook proportionate deduction in health insurance using a relatable story setup and multi-character roleplay.

The video shows what happens when someone chooses a hospital room above their eligible limit and then gets shocked at claim time because the payout is reduced in the same ratio across the bill, not just the room rent.

🎯 Objective

To explain what not understanding proportionate deduction can do to you in a simple, memorable way within a Reel-length format, using humor, conflict, and a claim-time “surprise” moment, while ending with a clear call-to-action that encourages viewers to click on a link to get a callback from Ditto Insurance.

📱 Platform Focus

Instagram Reels / YouTube Shorts
(Mobile-first vertical video, fast-paced roleplay, minimal jargon, punchy hook, clear CTA)

✨ Outcome

Delivered a story-led explainer that gets viewers to enter Ditto’s funnel, since they work as a spam-free advisory.
The format keeps attention through character switches and makes sure the viewer is intrigued by complex insurance terms and seek Ditto's help in understanding them.

🧰 Tools Used

Phone camera • On-camera roleplay • Basic editing/cuts on Adobe Premiere Pro • Simple staging within a 1BHK setup

📊 Skills Demonstrated

Short-form scriptwriting • Hook + retention design  • On-camera performance • Creative roleplay storytelling • Educational content structure • Call-to-action writing