💡 Project Description

📄 Overview

Designed a social media campaign outline for Science Gallery Bengaluru with two deliverables:

A youth-focused engagement campaign for CONTAGION (SGB’s online exhibition), using one exhibit as the anchor. I selected The Chameleon Project and made platform-specific content formats, creative direction, and engagement metrics.

A hypothetical publicity plan for NOISE, to bring in applications for the Mediator Programme, including audience definition, messaging, platform strategy, outreach, and engagement tracking.

🎯 Objective

To build a social strategy that:

Actively engages young adults (15–22) with an exhibition exhibit through high-retention formats and interactive prompts

Creates awareness and applications for the NOISE Mediator Programme by positioning it as a high-impact, curiosity-first opportunity rather than an experience-gated role

📱 Platform Focus

Instagram • Twitter • LinkedIn • WhatsApp + College Outreach

(Mobile-first content formats, community interaction, CTAs, and measurement of engagement + conversions)

✨ Outcome

Created campaign with:

A content plan for The Chameleon Project using Instagram carousel storytelling and a Twitter prompt + poll to drive interaction and sharing

A recruitment-focused launch strategy for NOISE Mediator Programme, combining social-first promotion with community group amplification and college outreach

Defined engagement signals to track across platforms (shares, saves, comments, poll participation, applicant source attribution, and total applications vs previous seasons)

🧰 Tools Used

Campaign planning • Audience targeting • Message positioning • Content format selection (carousels, reels, polls, static posts) • CTA writing • Community distribution (WhatsApp groups, college email outreach) • Basic performance measurement framework

📊 Skills Demonstrated

Social media strategy • Youth audience engagement • Campaign structuring • Content ideation & format planning • Copywriting for CTAs • Community building approach • Recruitment marketing • Platform-specific thinking • Measurement & iteration mindset