Project Topic: Creating an SEO Strategy for Betterhalf.ai

1. Objective of the Project

The primary objective of this project was to design and structure a comprehensive SEO strategy for Betterhalf.ai, a modern wedding-tech platform focused on digital wedding planning solutions.

The goal was to:

Improve organic visibility across high-intent wedding-related keywords

Strengthen the website’s technical SEO foundation

Increase qualified traffic that converts into app installs and sign-ups

Enhance authority signals through structured backlink planning

Create a scalable roadmap for long-term organic growth

This project focused on aligning SEO efforts with business goals — particularly user acquisition and brand visibility in a competitive wedding-tech market.

2. Timeline – How Long It Took

The project took approximately 3–4 weeks to complete.

Breakdown:

Week 1: Technical audit and competitor analysis

Week 2: Keyword research and keyword mapping

Week 3: On-page and content optimisation framework

Week 4: Backlink strategy, reporting structure, and roadmap documentation

This timeline ensured detailed research, structured planning, and strategy validation.

3. Project Cost

The SEO strategy for Betterhalf.ai was valued at:

₹30,000

This pricing included:

Complete SEO diagnostic report

Keyword research & segmentation

Technical SEO recommendations

On-page optimisation plan

Backlink acquisition framework

Competitive gap analysis

Implementation roadmap

For similar projects, pricing may vary depending on website size, competition level, and depth of deliverables.

4. Tools Used

The strategy was built using industry-standard SEO tools:

Keyword & Research Tools

Google Keyword Planner

SEMrush / Ahrefs

Google Trends

Technical & Performance Tools

Google Search Console

Google Analytics

Screaming Frog

PageSpeed Insights

Authority & Competitive Analysis

Moz (Domain Authority & link metrics)

Ahrefs (Backlink profiling)

Planning & Documentation

Google Sheets (Keyword mapping & audit tracking)

Google Docs / MS Word (Strategy documentation)

5. Execution Context

This project was executed under the guidance of my Captain (Team Lead / Mentor).

While I was actively involved in:

Conducting audits

Performing keyword research

Preparing strategic documentation

Identifying technical gaps

The overall direction and review were supervised to ensure industry-level execution standards.

This allowed me to gain hands-on experience while working within a structured professional framework.

Conclusion

The Betterhalf.ai SEO strategy project helped demonstrate:

Practical SEO audit skills

Strategic thinking aligned with business growth

Competitive market analysis

Structured documentation and reporting

The strategy created a strong foundation for improving organic visibility and positioning Betterhalf.ai competitively within the wedding-tech space.