Website SEO Audit Case Study

Platforms Audited:

Shaadi.com

EaseMyTrip

CarWale

Objective of the Project

The objective was to perform a comprehensive SEO audit covering:

On-Page SEO

Technical SEO

Off-Page SEO

The focus was to identify SEO gaps, analyze technical health, evaluate backlink authority, and provide structured, actionable recommendations with timelines.

The audit was designed to simulate a real-world enterprise SEO assessment for large, high-competition websites.

Scope of Work

On-Page SEO

Content & keyword alignment

Title tags, meta descriptions, headers

Internal linking

Image alt-text

UX & CTA optimization

Technical SEO

Website architecture & crawl path

Core Web Vitals

Mobile responsiveness

Canonical & hreflang tags

Sitemap analysis

Page speed & SSL validation

Off-Page SEO

Backlink profile review

Domain authority assessment

Referring domains analysis

Guest posting & link acquisition review

Local listings

Each issue was documented with:
Status | Resolution | Resolution Status | ETA | Final Status

Duration

Each website audit took approximately 5–7 working days.
All three combined required around 2–3 weeks including research and documentation.

Tools Used

Google PageSpeed Insights

Lighthouse

Screaming Frog

Google Search Console (simulation)

Ahrefs / SEMrush

Moz

GTmetrix

Google Sheets & Excel

Was This Done Individually or for an Organization?

This project was completed as part of a structured Digital Marketing program under MyCaptain.

Although it was part of a guided program, the research, analysis, tool usage, and reporting were completed independently using industry-standard SEO methodologies.

Estimated Pricing

For a website of similar scale and competition level, I would charge:

₹30,000 – ₹35,000 per website

Pricing would vary based on:

Depth of technical analysis

Competitive benchmarking

Reporting format

Implementation roadmap