Project: Instagram Content Creation for AURUM (Capstone – My Captain)

Objective of the Project:
This project was created as a capstone for My Captain, where I developed a complete Instagram marketing strategy for AURUM, a semi–mid-premium lifestyle sneaker brand. The objective was to build brand awareness, increase engagement, drive website traffic, and improve conversions through a gratitude-driven storytelling campaign aligned with the tagline “Every Move Counts.”

Duration:
The project took approximately 3–4 weeks from strategic planning to final campaign execution, including content calendars, reel scripts, carousel concepts, chatbot integration, influencer strategy, and visual direction.

Estimated Charges:
For a similar full-scale 12-day integrated Instagram campaign (strategy + scripting + creative direction + chatbot flow + influencer planning), I would charge ₹30,000 – ₹45,000, depending on scope and execution depth.

Tools Used:

Canva (design & carousel creation)

Gemini (AI visual prompt generation)

ChatGPT (strategy & scripting)

Chatbase (Aurum Muse chatbot)

Instagram Insights & Meta Business Suite (planning & analysis)

Independent or Organization-Based:
This was developed independently as part of my My Captain capstone project, where I conceptualized, strategized, and executed the campaign end-to-end.