Objective of the Project

The objective of this project was to design and execute a complete 12-day integrated Instagram campaign for AURUM, centered around the theme of gratitude and the brand tagline “Every Move Counts.”
The campaign aimed to drive follower growth, engagement, and website traffic while positioning AURUM as a semi–mid-premium lifestyle sneaker brand blending comfort, confidence, and emotional storytelling.

How Long It Took to Build

This project took approximately 3–4 weeks to complete — including brand research, campaign strategy, influencer planning, content calendar development, chatbot scripting, visual ideation, and caption creation.

How Much I Would Charge

For a complete campaign strategy + structured content calendar + influencer analysis + caption bank + creative direction like this, I would charge:

₹25,000 – ₹35,000

Pricing may vary depending on execution involvement, number of creatives, and campaign scale.

Tools Used

Canva – Creative design & carousel layouts

Gemini (AI Image Generation) – Visual concept mockups

ChatGPT – Strategy building, scripting & structured planning

Chatbase (Aurum Muse Chatbot) – Interactive engagement setup

Instagram Insights – Engagement & performance understanding

Independent or Organization-Based?

This was a Capstone Project for My Captain, completed as part of structured training and mentorship.
The entire strategy, planning, and creative direction were executed independently by me as a brand strategy and social media marketing project.