The objective of this project was to conduct a product teardown of Gumloop, an AI-powered no-code workflow automation platform, to evaluate the effectiveness of its onboarding experience and identify opportunities to improve user activation and retention. The project involved analyzing the end-to-end user journey, mapping key onboarding steps, identifying friction points, and studying the product’s growth mechanics such as prompts, guidance patterns, and feature discovery flows. I applied product thinking frameworks, UX analysis, and activation metrics to propose data-backed recommendations aimed at reducing drop-offs and improving first-time user success. This was an independent product case study completed to strengthen my skills in product teardown, user journey analysis, and growth strategy. This was an independent product case study completed to strengthen my skills in product teardown, user journey analysis, and growth strategy.